Korean skincare has graduated from being a cult favorite to an international beauty norm — and in 2025, the trend is getting stronger by the minute. With its emphasis on cutting-edge ingredients, soothing formulas, and actual results, K-beauty brands continue to redefine the way we take care of our skin.
Melding ancient herbal remedies with high-tech dermatology, Korean skincare has the best of both worlds. It’s no wonder beauty enthusiasts around the globe — including your favorite K-drama idols — swear by these brands to get that coveted radiance.
Ready to shine like your favorite on-screen idols? Here’s a sneak peek at the Top 10 Korean Skincare Brands of 2025, based on innovation, performance, and popularity:

10. Then I Met You
Price: $32–68
Rating: 4.5/5 (500+ reviews)
Best For: Environmentally friendly skincare enthusiasts in search of high-end results.
Why K-Drama Stars Love It
Launched by Charlotte Cho (Soko Glam), Then I Met You integrates luxury and sustainability — the perfect pick for skincare enthusiasts.
Key Ingredients
- Birch Sap: Moisturizes and nourishes.
- AHA: Delicately exfoliates for brighter, smoother-looking skin.
- Beta-Glucan: Soothes and fortifies skin.
9. Goodal
Price: $18–32
Rating: 4.6/5 (1,000+ reviews)
Best For: Hyperpigmentation and dull skin.
Why K-Drama Stars Love It
HD-ready skin is essential for shooting — Goodal’s stable Vitamin C products provide luminous, even-toned skin without irritation.
Key Ingredients
- Green Tangerine Extract (70%)
- Niacinamide
- Arbutin
8. Mediheal
Price: $1.50–35
Rating: 4.5/5 (4,000+ reviews)
Best For: Fast fixes for acne-ridden and irritated skin.
Why K-Drama Stars Love It
Supported by dermatology clinics and celebrity promotions (including Hyun Bin), Mediheal is a favorite for soothing, professional-strength skincare.
Key Ingredients
- Tea Tree Oil
- Willow Bark Extract
- Rosemary Extract
7. Torriden
Price: $11–20
Rating: 4.8/5 (2,500+ reviews)
Best For: Plump skin and deep hydration.
Why K-Drama Stars Love It
Lightweight and hydrating — ideal for maintaining dewy, fresh skin under studio lighting.
Key Ingredients
- Low Molecular Hyaluronic Acid
- Glycerin
- Beta-Glucan
6. Round Lab
Price: $14–26
Rating: 4.7/5 (2,000+ reviews)
Best For: Dehydrated, dry skin.
Why K-Drama Stars Love It
Round Lab’s ocean-inspired clean formulas are favored by eco-friendly celebrities.
Key Ingredients
- Dokdo Island Mineral Water
- Hyaluronic Acid
- Glycerin
5. Anua
Price: $13–22
Rating: 4.7/5 (500+ reviews)
Best For: Calming acne-prone and oily skin.
Why K-Drama Stars Love It
A TikTok viral hit — and a serious skin-saver for actors who sport heavy makeup every day.
Key Ingredients
- Heartleaf Extract (77%)
- Centella Asiatica Extract
- Tea Tree Oil
4. SKIN1004
Price: $15–28
Rating: 4.5/5 (3,000+ reviews)
Best For: Acne-prone and sensitive skin.
Why K-Drama Stars Love It
Centella from Madagascar makes this a soothing but highly effective pick for sensitive skin — ideal for camera-ready skin.
Key Ingredients
- Centella Asiatica Extract
- Hyaluronic Acid
- Adenosine
3. Laneige
Price: $18–45
Rating: 4.8/5 (30,000+ reviews)
Best For: Restoring dry, chapped lips.
Why K-Drama Stars Love It
The Laneige Lip Sleeping Mask is a holy grail of K-beauty — and a go-to for stars like Song Hye-kyo.
Key Ingredients
- Berry Complex
- Vitamin C
- Moisture Wrap
2. Beauty of Joseon
Price: $12–25
Rating: 4.6/5 (1,000+ reviews)
Best For: Soothing gentle anti-aging around the eyes.
Why K-Drama Stars Love It
Based on hanbang (ancient Korean medicine), Beauty of Joseon combines tradition with scientific savvy — a hit on historical drama sets.
Key Ingredients
- Ginseng Extract
- Retinol
- Niacinamide
1. COSRX
Price: $15–30
Rating: 4.7/5 (10,000+ reviews)
Best For: Fixing sensitive, acne skin.
Why K-Drama Stars Love It
COSRX’s minimal yet effective products provide gentle yet effective care that gets the job done, relying on stars for long shooting days and radiant skin under studio lights.
Key Ingredients
- Snail Secretion Filtrate (96%)
- Hyaluronic Acid
- Panthenol (Vitamin B5)
Final Note
The rankings and brand choices in this article are based on expert advice, consumer trends, and market visibility as of 2025. Keep in mind: skincare outcomes differ according to individual skin type — always see a dermatologist before introducing new products into your regimen.
Also Read : Best Facial Oils for Glowing Skin: Natural Radiance